Digital Strategy: Developing a Foundation

Stage 1 — Developing a Foundation: Discovery & Assessment
Stage one is the strategic foundation for all future marketing efforts and affords you a springboard for continuous improvement and added success. This discovery & assessment period is critical to the effectiveness of your marketing plan and the efficiency of your budget. So, the more disciplined, accurate, and thorough you are now; the better your results will be over time. Do…NOT…be…overconfident of how well you understand stage one items. This is especially true when it comes to understanding the behaviors and expectations of your target audience(s).

The goal of stage one is a deep understanding of the four key areas of any business. This outcome facilitates strong, collaborative teams and a scalable, flexible, and modular roadmap.