Lance Hendershot

I have significant experience leading corporate marketing strategy, marketing operations and creative services. I’m a sought-after Subject Matter Expert, collaborator and hands-on mentor who has extensive experience improving diverse technical and creative teams. My focus is on top line growth and helping others succeed which is why I’m passionate about building value, trust and authority in the marketplace and across the organization. I excel in decision-making roles that oversee strategy, brand, lead generation, process improvement and marketing technology.

Career Highlights Testimonials Personal Note Connect on LinkedIn

Certifications

Assessments

Salesforce & Pardot

Leadership Skills

Marketing Strategy

Marketing Operations

Brand Development

Communications

Creative Services

Team Management

Tactical Skills

Lead Generation

Demand Generation

Website Management

Social Media Marketing

Google Analytics

SEO & SEM

Software & Skills

Pardot

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

Wordpress

HTML & CSS

My Learning Queue

Javascript

React

Bootstrap

Node.js

Python

Java

Some Career Highlights

Significant Growth
I helped grow a young credit card processor into an established leader that went on to process over $21B annually before becoming acquired. I was the first official employee and was responsible for pioneering all corporate marketing, communications, product, brand and channel strategy for four years.

Global, S&P 500
I oversaw the global online strategy for a multi-billion dollar, global S&P 500. During my four years, I increased our new monthly visitors by 20% to over 100k a month. Projects inlcuded a redesign of our US, EU, China and Germany websites as well as numerous project-related microsites. Additionally, I oversaw a redesign and two migrations of our Investor Relations portal, the design of our customer portal and managed our global intranet.

Launching & Consolidating Brands
I defined the brand for a new company holding and oversaw its launch into an established marketplace. Additionally, over my three year tenure, I consolidated six holdings into three in order to better position our services.

Marketing Operations
I grew a marketing team of 10 and built a revenue marketing model that increased revenues by 12% YOY, reduced Cost-Per-Acquisition by 44% and improved Top of Funnel (ToFu) leads by up to 226%.

Personal Philosophy

Value, Trust & Authority
Regardless of your product or service, you should ALWAYS be selling three things. Value, trust and authority.

Scalable, Flexible & Modular
Build things in a scalable, flexible and modular way. Businesses, customers and technology are always evolving.

The Hunter or the Hunted
You’re either going to innovate and disrupt or spend your time trying to capture and maintain market share.

LinkedIn Testimonials

President
“Lance is one the smartest people I know in the digital space. He has a thorough understanding of on-line marketing, strategic digital marketing, and how to motivate users to become buyers and then become brand catalysts.”

– Direct supervisor

President
“If you have a digital problem to solve or want to move you company forward in the digital space, Lance is your man.”

– Direct supervisor

CEO
“Lance was the first official employee of …. and was instrumental during the initial product direction and development. Lance is a driven, ethical and logical problem solver that produced solid results on a regular basis. An asset to any organization.”

– Direct supervisor

Global Director
“Lance was able to bridge various cultural and political divides within our global structure to achieve results that not only benefited his specific objectives, but those of the various departments he was working with.”

– Peer

President
“Lance is not a technical geek but a business person first, a marketer second and then he uses his digital experience and skill set to solve both the problems of business and of marketing.”

– Direct supervisor

Connect with me on LinkedIn

On a Personal Note

I am a lifelong learner who loves soccer, sushi and Chicago deep dish pizza. Above all, I am passionate about my family and our time together. In my free time, I believe it’s important to support charitable organizations who are creating positive change at the human level, elevating communities and inspiring those around them. I encourage you to learn about the following organizations. Genesis Women’s Shelter, Vogel Alcove, Buckner International and Operation Turkey. If you can’t afford to help these great organizations at this time, please consider sharing their message.