I have extensive experience driving marketing strategy, KPIs, OKRs and sales enablement. A highlytechnical, big-picture thinker who is a sought-after Subject Matter Expert and collaborator capable ofimproving diverse technical and creative teams or being the sole contributor. Most importantly, Iunderstand how to align marketing strategy to business goals, establish the necessary milestones to getthere, and then execute across channels.
Marketing Operation Efficiency
I grew a marketing team of 10 and built a revenue marketing model that increased revenues by 12% YOY, reduced Cost-Per-Acquisition by 44% and improved Top of Funnel (ToFu) leads by up to 226%.
Significant Growth
I helped grow a young credit card processor into an established leader that went on to process over $21B annually before becoming acquired. I was the first official employee and was responsible for pioneering all corporate marketing, communications, product, brand and channel strategy for four years.
Global, S&P 500
I oversaw the global online strategy for a multibillion-dollar, global S&P 500. During my four years, I increased our new monthly visitors by 20% to over 100k a month. Projects included a redesign of our US, EU, China and Germany websites as well as numerous project-related microsites. Additionally, I oversaw a redesign and two migrations of our Investor Relations portal, the design of our customer portal and managed our global intranet.
Launching & Consolidating Brands
I defined the brand for a new company holding and oversaw its launch into an established marketplace. Additionally, over my three-year tenure, I consolidated six holdings into three in order to better position our services.
Value, Trust & Authority
Regardless of your product or service, you should ALWAYS be selling three things. Value, trust and authority.
Scalable, Flexible & Modular
Build things in a scalable, flexible and modular way. Businesses, customers and technology are always evolving.
The Hunter or the Hunted
You’re either going to innovate and disrupt or spend your time trying to capture and maintain market share.
President
“Lance is one the smartest people I know in the digital space. He has a thorough understanding of on-line marketing, strategic digital marketing, and how to motivate users to become buyers and then become brand catalysts.”
– Direct supervisor
President
“If you have a digital problem to solve or want to move you company forward in the digital space, Lance is your man.”
– Direct supervisor
CEO
“Lance was the first official employee of …. and was instrumental during the initial product direction and development. Lance is a driven, ethical and logical problem solver that produced solid results on a regular basis. An asset to any organization.”
– Direct supervisor
Global Director
“Lance was able to bridge various cultural and political divides within our global structure to achieve results that not only benefited his specific objectives, but those of the various departments he was working with.”
– Peer
President
“Lance is not a technical geek but a business person first, a marketer second and then he uses his digital experience and skill set to solve both the problems of business and of marketing.”
– Direct supervisor
I am a lifelong learner who loves soccer, sushi and Chicago deep dish pizza. Above all, I am passionate about my family and our time together. In my free time, I believe it’s important to support charitable organizations who are creating positive change at the human level, elevating communities and inspiring those around them. I encourage you to learn about the following organizations. Genesis Women’s Shelter, Vogel Alcove, Buckner International and Operation Turkey. If you can’t afford to help these great organizations at this time, please consider sharing their message.