Lance Hendershot

I have extensive experience driving marketing strategy, KPIs, OKRs and sales enablement. A highlytechnical, big-picture thinker who is a sought-after Subject Matter Expert and collaborator capable ofimproving diverse technical and creative teams or being the sole contributor. Most importantly, Iunderstand how to align marketing strategy to business goals, establish the necessary milestones to getthere, and then execute across channels.

Leadership Skills

Marketing Strategy
Marketing Operations
Communications
Brand Development
Sales Enablement
Team Building

Tactical Skills

Social Media Marketing
PPC & Programmatic Display
Sales Collateral
Creative Direction
Content Development
Website Management

Software & Skills

Salesforce CRM
Pardot
HubSpot
Photoshop & Illustrator
Wordpress
HTML & CSS

My Learning Queue

Javascript
React
Bootstrap
Node.js
Python
Java