Signs of Trouble
How do you know you are failing in one or more of these areas? Have you ever felt like your marketing did a lot over the last year but accomplished very little toward your actual long-term business goals? “Why are we in the same position we were in 12 months ago?” This is one of the most common signs. Don’t cut corners. Be thorough. Be realistic. Be decisive. Stick to the plan. Things such as indecisiveness, routine changes in direction, haste, and micromanagement make it easy to get stuck in low gear and even derailed.
Momentum. As John C. Maxwell would say, “Momentum solves problems”. Maintaining momentum in the right direction is key, or every year will feel like you’re starting over.
Discover the four stages of digital strategy that will help you formulate a cohesive, aligned, guide for your marketing plan and set realistic expectations about the outcomes.