Digital Strategy: Developing a Foundation
Stage one is the strategic foundation for all future marketing efforts and affords you a springboard for continuous improvement and added success.
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The Four Stages of Digital Strategy
Strategy should have a solid foundation that allows you to be scalable, flexible and modular as your business grows, customers evolve and technology emerges.
The RACI Matrix: Efficient Operations
A RACI matrix is a simple, clear, efficient way to structure enterprise-level projects. When used correctly, eliminates micromanagement, indecision, confusion and delays.
Domain Names for Beginners
In the physical world, a domain name would be your street address, your web host is your house and your website files are all the wonderful things inside your house that make it your own.
Are You Confusing a Marketing Strategy and Marketing Plan
Marketing strategy is at the long-term, enterprise level. A marketing plan is the annual alignment between the strategy and tactics. Tactics execute on the predefined, measurable, monthly/quarterly milestones of the plan. They are each separate yet critically co-dependent.