My career shifted away from portfolio discussions long ago. Instead, conversations have focused on successful strategy, tactics, and results I’ve driven across marketing, brand, communications, sales enablement and more.
Yet, I wanted to show some examples for those curious about them. Here are some samples I have dug up. I may revisit this to add other deliverables I routinely oversee, such as display ads, more collateral types, emails, event banners and so forth.
LinkedIn Testimonial
“Lance was the first official employee of BluePay and was instrumental during the initial product direction and development. Lance is a driven, ethical and logical problem solver that produced solid results on a regular basis. An asset to any organization.”— President. Direct supervisor.
“Lance is one the smartest people I know in the digital space. He has a thorough understanding of online marketing, strategic digital marketing, and how to motivate users to become buyers and then become brand catalysts.”
“Lance is not a technical geek but a businessperson first, a marketer second and then he uses his digital experience and skill set to solve both the problems of business and of marketing.”
“If you have a digital problem to solve or want to move you company forward in the digital space, Lance is your man.”
“Lance established a solid reputation as a digital strategy SME at First Solar, making a positive impact on user interface design, information architecture, user experience, and web infrastructure. He is routinely sought out by project managers and application developers in an effort to leverage his expertise.”
“Lance is a multi-talented online marketing and communications professional who excels at balancing business goals with user needs and a sensitivity to market and regional differences and expectations. The fact that he productively managed the Web presence of a $3 billion global enterprise nearly single-handedly speaks to his effectiveness, while at the same time providing expert counsel for a variety of on-line initiatives.”
“I would highly recommend Lance, both his work and personal ethics are above reproach.”
“Lance was able to bridge various cultural and political divides within our global structure to achieve results that not only benefited his specific objectives, but those of the various departments he was working with.”
“Lance served as team leader for our global web strategy during my time at First Solar. Together, we built a new digital home for the company, firstsolar.com, and the result was world class. Lance is a data driven, analytical and forward-thinking guy. I particularly valued his pragmatic approach to technology selection, big picture views and plans to get us from point A to point Z on spec and time. His coaching as a web expert have merit and I always kept my ears and mind open when it came to digital strategy and online business solutions.”
Social Media