Marketing strategy is at the long-term, enterprise level. A marketing plan is the annual alignment between the strategy and tactics. Tactics execute on the predefined, measurable, monthly/quarterly milestones of the plan. They are each separate yet critically co-dependent.
https://elbemarketing.com/wp-content/uploads/marketing-plan-o.jpg 630 1200 Lance https://elbemarketing.com/wp-content/uploads/ELBE-logo-170x65-o.png Lance2019-03-10 19:38:512021-01-31 21:15:22Are You Confusing a Marketing Strategy and Marketing Plan